Privacy Policy

OptiTrack Inc. ("OptiTrack," "we," "us," or "our") operates optitrackinc.com (the "Site") and provides agile marketing services (the "Services"). This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our Site or engage our Services. It is designed to comply with the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), among other applicable privacy laws.

1. Data We Collect

We collect the following categories of information:

• Information you provide directly: name, email address, company name, phone number, and message content submitted through our contact form.
• Automatically collected information: IP address, browser type, device information, pages visited, referring URLs, and timestamps, collected via cookies and analytics tools.
• Client engagement data: information you provide during onboarding and service delivery, such as marketing performance data and campaign assets.

2. How We Use Your Data

We use collected data to:

• Respond to inquiries and provide requested consultations
• Deliver, operate, and improve our Services
• Analyze Site traffic and usage patterns to improve user experience
• Send administrative communications related to your inquiries or client relationship
• Comply with legal obligations

We do not sell your personal information.

3. Cookies & Tracking

Our Site may use cookies and similar tracking technologies to remember preferences and analyze traffic. You can control cookies through your browser settings; disabling cookies may affect Site functionality. Where required by law, we will request your consent before setting non-essential cookies.

4. Third-Party Services

We use the following third-party service providers, which may process your data on our behalf:

• Google Analytics: to understand Site traffic and usage. Google's use of data is governed by the Google Privacy Policy.
• Formspree: to process contact form submissions and route them to our team. Formspree's data handling is governed by the Formspree Privacy Policy.

We do not control these third parties' independent data practices and encourage you to review their respective privacy policies.

5. Data Retention & Deletion

We retain personal data only as long as necessary to fulfill the purposes described in this policy, satisfy legal obligations, resolve disputes, and enforce our agreements. Contact form submissions and inquiry records are generally retained for up to 24 months unless a client relationship requires longer retention. You may request deletion of your data at any time as described in Section 6.

6. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your personal data
• Object to or restrict certain processing
• Request a portable copy of your data
• Opt out of the sale or sharing of personal information (CCPA) — note that we do not sell personal information
• Withdraw consent where processing is based on consent

To exercise any of these rights, contact us using the information in Section 8. We will respond within the timeframe required by applicable law.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal data from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Contact Us

For privacy-related questions, requests, or concerns, please contact us at:

9. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by an updated "Last updated" date at the top of this page. We encourage you to review this policy periodically.